Privacy
In this privacy policy, we inform you about how we collect and process personal data when you visit our website 33D.ch or contact us.
Responsible Entity
Responsible for Data Processing
Manuel Schulz
Weiherweg 6b
5502 Hunzenschwil
Schweiz
[email protected]
079 587 54 61
We process personal data in accordance with applicable data protection law, in particular the Swiss Federal Act on Data Protection (FADP) and – where applicable – the EU General Data Protection Regulation (GDPR).
General Principles of Data Processing
We only process your data to the extent necessary for providing a functional website, communicating with you, or fulfilling legal obligations. We pay attention to data minimization, purpose limitation, and appropriate data security.
Website Provision and Server Log Files
When you visit our website, our hosting provider automatically collects and stores certain information in so-called server log files. This may include the following data in particular:
- IP address and Internet service provider
- Date and time of access
- Pages and files accessed
- Amount of data transferred
- Operating system and browser type used
- Referrer URL (the previously visited page)
This data is generally not attributable to specific individuals for us. Processing is carried out to ensure stable and secure operation of the website, for error analysis, and for protection against misuse. Log data is generally only stored for as long as is necessary for these purposes.
Contact (Email, Phone, Form)
If you contact us by email, phone, or via a contact form, we process the information you provide (e.g., name, contact details, content of the inquiry) to process your request and clarify any questions.
The legal basis for this processing lies in our legitimate interest in communicating with visitors and customers and – if your request aims at concluding a contract – in the performance of pre-contractual measures.
Cookies and Similar Technologies
Our website may use cookies or similar technologies to provide certain functions (e.g., language selection, security, form protection) and to facilitate the use of the website.
In general, we only use technically necessary cookies. If statistical or marketing cookies are also used, we will inform you separately – for example, via a cookie notice – and, if required, obtain your consent. You can restrict or delete cookies in your browser settings at any time; however, this may impair the use of certain functions of the website.
Google AdSense – Detailed Information
What is Google AdSense?
We use Google AdSense, a service for displaying advertisements from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland („Google“). For users outside the EU/EEA, Google LLC, USA, may also be responsible.
Google AdSense allows us to display advertisements on our website. Google and possibly other advertising partners use cookies, similar technologies, online identifiers, and comparable identifiers for this purpose. The so-called DoubleClick DART cookie or technically comparable DoubleClick/Google advertising cookies may also be used to deliver ads, limit their frequency, measure their effectiveness, and – depending on your consent – personalize ads.
What Data is Collected?
In connection with Google AdSense, the following data may be processed in particular:
- Browser type and browser version
- Operating system
- Device type
- Referrer URL (previously visited page)
- Pages visited on our website
- Duration of stay and click behavior
- IP address (truncated or anonymized, as technically and legally provided)
- Date and time of access
- Approximate location (e.g., city or region)
- Cookie IDs, advertising IDs, and similar online identifiers
This data may be used to deliver advertising, control ads, implement frequency caps, measure advertising performance, prevent misuse, and – with your consent – display personalized ads.
Which Cookies are Used?
In connection with Google AdSense, the following cookies or comparable technologies may be used in particular. The specific use may vary depending on the integration, region, device, and Google configuration:
| Cookie Name | Purpose | Duration |
|---|---|---|
_gads |
Ad personalization and ad delivery | 13 months |
IDE (DoubleClick) |
Ad personalization, frequency capping, and ad measurement | 24 months |
id (DoubleClick) |
Delivery of Google ads and storage of advertising/opt-out settings | up to 24 months |
DSID |
Assignment of users on non-Google websites and consideration of ad settings | 2 weeks |
test_cookie |
Check if the browser supports cookies | 15 minutes |
__gpi |
Ad assignment and AdSense/Ad Manager functionality | 13 months |
_gac_* |
Conversion tracking and campaign assignment | 90 days |
Personalized vs. non-personalized ads
- Personalized ads: are based on your browsing behavior, your interests, previous page views, or other signals.
- Non-personalized ads: are primarily contextual and relate more to the content of the page viewed; however, cookies or similar technologies may also be used for frequency capping, security, misuse prevention, and reporting.
Ad Technology Provider
Google may share data with other advertising partners („Ad Technology Providers“) to the extent necessary for the delivery, measurement, or optimization of advertising.
A complete list of all Ad Technology Providers that Google AdSense may use can be found here: Google Ad Technology Provider List
Your Rights and Opt-out Options
Disable personalized advertising:
- Google Ads Settings: https://adssettings.google.com/authenticated
- AboutAds / DAA: http://www.aboutads.info/choices/
- YourOnlineChoices (EU): http://www.youronlinechoices.eu/
Disable cookies in your browser:
You can block, restrict, or delete cookies in your browser settings at any time. Please note, however, that this may limit individual functions of our website.
Object to data processing:
You can object to the processing of your data for advertising purposes – as legally provided – at any time, or withdraw your consent with effect for the future. You can reach us for this at [email protected].
Legal Basis
We use Google AdSense based on your consent (Art. 6(1)(a) GDPR).
To the extent that technically necessary processing or processing required for the economic operation of our online offer takes place in connection with Google AdSense, data processing may also be based on our legitimate interest in the economic operation of our website (Art. 6(1)(f) GDPR).
Data Transfer Outside the EU/EEA
Google may transfer data to countries outside Switzerland, the EU, or the EEA, particularly to the USA. Such transfers are carried out – if necessary – on the basis of standard contractual clauses or other suitable guarantees in accordance with applicable data protection law.
Further Information
Google reCAPTCHA
To protect our forms from misuse (e.g., automated entries), we use the Google reCAPTCHA service. The provider is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) or Google LLC in the USA.
reCAPTCHA analyzes the behavior of website visitors to distinguish whether an entry is made by a natural person or automatically. Technical information such as IP address, duration of stay, mouse movements, or entries in form fields may be transmitted to Google and processed there.
The use of reCAPTCHA is in our legitimate interest to protect our website from misuse and spam. The following apply to data processing by Google: Google's Privacy Policy as well as the Google Terms of Service .
Integration of Third-Party Providers and Service Providers
To the extent we use external service providers (e.g., hosting providers, IT service providers) who process data on our behalf, they are contractually obligated to comply with applicable data protection regulations and may only process the data on our behalf and for the purposes specified by us.
A transfer to countries outside Switzerland or the EEA only takes place if there is an adequate level of data protection or if suitable guarantees are provided or if a legal exception applies.
External Links
Our website may contain links to third-party websites. Their respective operators are solely responsible for their content and privacy practices. We have no influence on whether these third parties comply with data protection regulations.
Storage Duration
We only store personal data for as long as is necessary to fulfill the respective purposes, we have a legitimate interest in further storage (e.g., for the enforcement or defense of claims), or as long as we are legally obligated to do so (e.g., due to retention obligations). Subsequently, the data will be deleted or anonymized.
Data Security
We implement appropriate technical and organizational measures to protect your data against loss, misuse, unauthorized access, or unauthorized processing. This includes, in particular, access restrictions, encryption, and ongoing review of our security measures.
Your Rights
Under applicable data protection law, you have various rights. These include in particular:
- The right to information about what data we process about you;
- The right to rectification of inaccurate or incomplete data;;
- The right to erasure of your data, provided that no legal obligations preclude this;;
- The right to restrict data processing;;
- The right to receive or transfer certain data;;
- The right to object to certain data processing, especially those based on a legitimate interest..
If you wish to exercise any of these rights, you can contact us at any time using the contact details provided above. In addition, you have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC) if you believe that your data protection rights have been violated.
Changes to this Privacy Policy
We may adapt this privacy policy at any time if our data processing or legal requirements change. The current version published on this page always applies.